The world is going cookieless within 2 years. We've seen this big change first with Apple's iOS14 updates which removed a lot of data tracking capabilities from Facebook.
This resulted in high CPMs, underreporting of conversions, and most importantly, a hike in Customer Acquisition Cost.
This is the future of paid advertising as more ad platforms go cookieless in the next two years.
Forward-thinking marketers are now looking at owned marketing channels like text to profitably acquire customers.
The future of profitable marketing is owned marketing. It's building an audience you own and marketing to that audience whenever you want.
This is the true power of text marketing. It gives the traffic, the clicks, the conversions at a very low cost, and most importantly, control.
Sleep better at night knowing tomorrow if Apple, Facebook, or Google decide to make a big change to their advertising platforms, your business will still have a reliable way of acquiring customers profitably.
Founder & CEO